When we talk about good Customer Experience (CX), we so often talk about the customer journey, the technology, or the physical spaces we create, when so much can simply come down to the individual with which we interact. I had a recent experience at the Apple store that was noteworthy not because of the great retail presence Apple has created, which still holds up as a standard for retail formats, but because of Nick.

In order to not just capture attention, but dollars and most importantly, hours of time, NFL teams have to work hard by listening to fans, collecting data and even in some cases, readjusting stadium seating levels to best make the spend of hard-earned dollars worthwhile.

Riptide Partners Cofounder Partner Rob Comstock shares key insights on an NPR Podcast about how sports teams are trying new plays to enhance the consumer experience.

Recently expanded and led by executives who have experience both with consumer brands and at elite facilities like Madison Square Garden, New York based firm Riptide Partners is using cutting edge data and technology working with a partner (Medallia) who has helped improve, streamline and customize the customer experience for some of the world’s biggest consumer brands, almost in real time.