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September 2019

apple customer experience

How did Nick do?

By Company Blog, Industry News One Comment

When we talk about good Customer Experience (CX), we so often talk about the customer journey, the technology, or the physical spaces we create, when so much can simply come down to the individual with which we interact. I had a recent experience at the Apple store that was noteworthy not because of the great retail presence Apple has created, which still holds up as a standard for retail formats, but because of Nick.

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